We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy, and in some cases (such as for material changes) we will provide additional notice — such as adding a statement to our website’s homepage or sending you a notification.
This website & waitlist
This section covers the Tales from the Middle marketing website (talesfromthemiddle.org) and its pilot waitlist. It is separate from the Game’s data practices, which are described in the rest of this policy.
Waitlist sign-ups
When you join the waitlist, we collect the email address and role you provide. We use them only to contact you about the fall 2026 pilot, and we store them in a private spreadsheet accessible to the Tales from the Middle team. We do not sell this information or use it for any other purpose, and we keep it only as long as needed for pilot outreach.
Analytics & cookies
With your consent, we use Google Analytics to understand how the site is used (for example, pages viewed, approximate location, and device or browser type). Analytics cookies stay off until you accept them in the cookie banner; if you decline, the site works exactly the same. You can change your choice at any time by clearing this site’s data in your browser.
Your choices
To access or delete the information you gave the website, email feedback@talesfromthemiddle.org.
Information we collect
Information provided directly
We collect information adults and children provide directly to us, which includes parental email, child’s email, and password. We do not knowingly collect any other information from children in connection with the Game.
Information we collect automatically from use of the Game
When users (including children) access or use our Game, we automatically collect the following information:
- Game Data. When users access or use our games, we collect information about their use on an anonymized basis, including details about the pages viewed, player count, play time and average length of session, number of days played, the Game choices made, and Game progress.
- Device and Log Information. Log information may be automatically collected when the Game is used, including the type of browser used, access times, pages viewed, and the page visited before navigating to our Game. We may also collect information about the computer or mobile device used to access the Game, such as the hardware model, operating system and version, and mobile network information. We also collect a session GUID that is randomly generated on login.
- Information Collected by Cookies and Other Tracking Technologies. We use cookies and web beacons to collect information about children’s use of our Game. Cookies are small data files stored on a hard drive or in device memory that help us improve our Game and the user experience, see which areas and features of our Game are popular, and count visits. Web beacons are electronic images that may be used in our Game or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see “Your Choices” below.
Use of information
We may use the information we collect from our users (including children) as described in this Privacy Policy, including to:
- Provide, support, maintain, and improve the Game, including to authenticate users, obtain parental consent, and provide access to parent co-play features.
- Respond to comments, questions, and requests, provide customer service, and communicate with you about the Game (although note that we typically endeavor to send communications to the parental email we have on file).
- Monitor, measure, and analyze trends, usage, and activities in connection with our Game and to understand how users access and use our Game.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities, for safety and security purposes, comply with our legal and financial obligations, and protect the rights and property of BFF, other users of our Game, and our service providers and partners.
Analytics services provided by others
We may allow others to provide analytics services on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Game and other websites and applications, including your web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information, as well as Game engagement and efficacy metrics. This information may be used by BFF and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Security
BFF takes reasonable measures to help protect information it collects from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.
Data retention policy
We retain personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. With respect to personal information collected online from children under 13, we will retain it only for as long as is reasonably necessary to fulfill the purpose for which the information was collected. The purpose for which personal information is collected includes authenticating and managing the child’s account and for the other uses described in this policy. We will delete such information when it is no longer reasonably necessary for such purposes.
Transfer of information to the U.S. and other countries
BFF is based in the United States and the information we collect is governed by U.S. law. By permitting your child to access or use the Game or otherwise providing information to us, you consent to the processing, transfer, and storage of your child’s information in and to the U.S. and other countries, where there may not be the same rights and protections as under local law.
Your choices
Parent rights and choices concerning children’s information
As a parent, you have choices about our collection, use, and sharing of your child’s information. Specifically, you have the right under COPPA to:
- Review the personal information we have collected about your child.
- Instruct us to delete the information we have collected about your child.
- Refuse to permit further collection or use of your child’s personal information.
To exercise any of these options, please contact us at feedback@talesfromthemiddle.org via one of the methods shown below.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of certain parts of our Game.